Brand Story

Watanabe Pile

Founded in 1963 in Imabari, Watanabe Pile has dedicated itself to the craft of towel-making for over six decades. Imabari is renowned as the center of towel production, and Watanabe Pile has distinguished itself through a commitment to both tradition and thoughtful innovation.

Their philosophy is simple: to bring out the best in every material. By selecting cottons suited to each design, choosing finishing methods that are gentle on people and the environment, and paying close attention to every stage of production—from spinning and weaving to finishing and final design—they create textiles that maintain their softness and durability even with years of daily use.

At the heart of their work is respect for craft and for people. From artisans tending the looms to those who use the towels every day, Watanabe Pile continues to create not only towels, but a lasting sense of comfort and connection.